If you don’t know what your users think, feel, want and need you may be missing the mark with how you market your products and services. User Research is about digging in to what really matters to your target audience and finding out what their preferences are.
User Research might mean talking to existing customers, trade show attendees, people in the street, social media users or some other group. Research can be carried out through surveys, conversations or polls.
The main reason for carrying out User Research is to make sure you really understand what your customers want from you. Understanding what frustrates customers about organisations in your sector can give you a strong competitive advantage. Everyone wants to feel understood. If you can show your customers that you understand them and can provide what they need you’ll be in a very strong position indeed. You’ll be better able to serve existing customers and more likely to win new business.