If you have Google Analytics installed on your website you’ve very likely experienced the bewildering feeling that goes hand-in-hand with ‘looking at stats’. Honestly, Google Analytics is great… if it’s set up properly. Without configuration to match your specific goals Analytics is a confusing mess of numbers and charts that seem to mean very little. We can set your Google Analytics account up to display KPIs that actually matter to you. For example, how many times your contact form was completed or the number of people who signed up to your email newsletter after arriving from Twitter.
By getting much more specific with Google Analytics you can start to track how useful your website is over time. After we’ve configured your account we’ll produce a monthly report which shows everything you need and nothing you don’t. We’ll go through this with you, discuss goal conversions and strategies to keep everything moving in the right direction.