Special offers can be a great way to increase loyalty among your customers but you need to be careful. Poorly timed or ill-thought offers can actually do more harm than good. Here are a few ‘special’ offers that have failed to in their aim of getting me to buy more.
How a slightly unusual breakfast situation got me thinking about how we can improve online services by asking customers to do more.
This week I was in the rare position to be able to learn about the design of the Nintendo Famicom (that’s the NES to us Westerners) from its designer Masayuki Uemura. He spoke for a couple of hours at The National Videogame Arcade in Nottingham. We heard about design decisions, successes and failures of the project from it’s inception in Japan to becoming a global phenomenon.